We’ve decided to keep our Business in Our Big Family!

“Today, a hard work reaches a milestone with the announcement of new sponsorship for season 2012/13, 2013/14, 2014/15. An agreement that saw the group Fiat seize an opportunity, but I would like to highlight the work of commercial area, with director Francis Calvo and responsible partnership Giorgio Ricci, who carried out a series of negotiations with other sponsors, but ultimately the will to choose the Juventus jersey was a strong desire expressed by the Fiat Working Party and we are extremely proud of this. It’s ‘an agreement that brings Juventus where is entitled, as I already said. an agreement that brings Juventus to the top of the rankings of value of the brand, as the agreement we sign today is worth 35 million over the three years, plus the supply of cars, then positions us as the first in Italy for value of the shirt and takes us back in the top ten in Europe, where Juventus wants to be. Jeep, I told you, is a prestigious American brand that comes on Italian shirts, so for us is a source of great pride. on our shirts, next to a historic brand, Nike, there will be precisely Jeep, then I explain the values ​​of Nike and Jeep … are two global brands, are two prestigious brands. Now it is up to us to continue on the field to be up of the brands that we carry around. I wanted to finally thank again John and Sergio for believing in Juventus. ” 

source: tuttojuve.com 
adapted by: Mike Prise