In an interview with Bloomberg, Andrea Agnelli explains the reasons behind the Asia-Pacific tour
Speaking exclusively to Bloomberg from Singapore, the club president began: “We’ve had an interesting four years in which there’s been a large-scale turnaround of the company both on sporting and managerial levels.
“One of the last pillars of this strategy is the internationalisation of the brand. We went to Tokyo last year and are doing a lot of digital activity in Asia but it’s nice to be here physically and strengthen our bond with the fans in person.
“We’re the most supported team in Italy with 14 million fans and have a further 180 million across the globe to reach out to. Whilst they’re close to us in terms of passion and dreams, they remain physically distant from the action. The only way to reach them is through the digital world, and that’s an opportunity we continue to explore.”
“It’s been an interesting window for us with the likes of Patrice Evra, Alvaro Morata and Roberto Pereyra joining to bolster a team that won three successive titles. We want to reconfirm ourselves in Italy and be as good as possible in Europe – that’s where we belong.”
He added: “When you look at Italy there’s no technical plan or collective idea on where the system should be going. We’re currently running the elections and have one candidate who talks about players eating bananas rather than outlining his proposals to move us forward. There’s a lot that needs to be done and we should be looking ahead rather than dwelling on the past.