The business is not only the transfer market. They know well at Juventus, where for two years now rejoice again for the income, and fortunes, from the construction of the new stadium. There are many fronts that are very important in football. The merchandising one of them. It is in this sense that the Bianconeri could emerge a tasty move.

After about 10 years in fact could conclude the relationship between Juventus and Nike, sponsor of the Old Lady from the 2003/04 season. The current sponsorship deal will expire in 2015 and today the renewal does not seem the more realistic perspective.

So On the horizon tick Adidas, other sports clothing giant ready to pull off a real coup by enriching its own Portofolio with Juventus. For the German company, which in Italy has decided to support only top club, would be the second club of A after AC Milan.

Nike, already jersey sponsor of Inter, from 2014/15 season also become sponsor of Rome. Precisely in the season that could mark the farewell to Juventus …