CHATILLON, July 13, 2013 – “This new partnership is part of the internationalization strategy that Juve has for some time,” he pointed out Marotta presenting the agreement with Bwin, leading brand of sports betting linked to team with the likes of Manchester United, Real Madrid and Bayern Munchen.
A partnership that is the proof of the charm of the club. Francesco Gaziano, CEO of Bwin Italy: “We are proud to partner with Juventus: Working with the most renowned club is in line with our strategy to offer users premium gaming experiences with unique content.”
In addition to traditional tools of visibility and involvement of players in marketing campaigns, from the relationship will be born with Bwin projects for the fans. To Graziano was asked if Bwin could give the name to the JUVENTUS Stadium: a “No comment” with a little embarasement, the answer.